Director, Creative Product Marketing
Company: USAA
Location: Colorado Springs
Posted on: May 18, 2024
Job Description:
Why USAA?Let's do something that really matters.
At USAA, we have an important mission: facilitating the financial
security of millions of U.S. military members and their families.
Not all of our employees served in our nation's military, but we
all share in the mission to give back to those who did. We're
working as one to build a great experience and make a real impact
for our members.
We believe in our core values of honesty, integrity, loyalty and
service. They're what guides everything we do - from how we treat
our members to how we treat each other. Come be a part of what
makes us so special!The OpportunityWe are seeking a dedicated
Director, Creative Product Marketing for the Bank Marketing team.We
offer a flexible work environment that requires an individual to be
in the office 4 days per week. This position can be based in one of
the following locations: San Antonio, TX, Plano, TX, Colorado
Springs, CO, Phoenix, AZ Charlotte, NC, or Tampa, FL. Relocation
assistance is not available for this position.The USAA Bank
Marketing team is a growth engine for the bank, with a laser focus
on our mission. We passionately market our products (credit cards,
deposits, consumer loans, and mortgages) to both our members and
prospects and are experts in direct response marketing channels,
where we believe in making data driven investment decisions. We
understand that the customer decision journey varies for each
product and develop product-specific go-to-market plans, marketing
strategies, and creatives. Our campaigns reflect our brand
personality, our mission to serve those who serve, and our
knowledge of bank products.The Director leads a team of marketing
communication specialists and strategists delivering campaign
concepts and creative assets that differentiate USAA products to
meet customer needs. - Accountable for the on-brief creative
deliverables of their teams, establishes creative direction,
facilitates on-time delivery, and ensures all work meets or exceeds
quality standards, by inspiring excellence in ideation, execution,
and production while fostering productive, collaborative
relationships with team members and partners across USAA to ensure
the right creative direction and outputs. Partners closely with
internal and external agency partners, stakeholders, and executive
management to identify breakthrough creative concepts, to
understand business needs, prioritize work, and identify new
capabilities required of the best-in-class creative team. Partners
with product and UX leadership to maintain design consistency
across the entire company.What you'll do:
- Directs the development and implementation of the creative and
marketing communication strategy, campaign ideas, marketing
communication plans and the development, creation, and optimization
of the campaign assets for products they support.
- Expert knowledge of business drivers, relevant consumer,
customer, and channel trends and insights to lead the marketing
communications strategy of each product.
- Supports the creative marketing budget and oversees
relationships with external agencies ensuring that business
objectives are achieved efficiently.
- Seeks innovative ways to continuously build product presence
through best-in-class creative assets; recommends new trends and
positioning opportunities to drive marketing efficiency.
- Provides input to the future strategy and growth plans for all
products in the purview.
- Directs and is accountable for outcomes through agile marketing
process.
- Directs the process and timeline for delivering integrated
marketing plans from business review through activation and
optimization. Directs the delivery of an Integrated Marketing
Communications Plan (IMCP); manages the development of the
activation (creative) briefs. Contributes to the development of the
Brand Strategic Positioning.
- Knowledge in product related regulations, and risk and
compliance requirements.
- Keeps USAA brand and our mission to serve the military
community at the forefront of our creative marketing assets. -
- Attracts, develops, expands, and retains high performing teams
of marketing professionals that deliver outcomes and key results.
-
- Cultivates talent through coaching and training. -
- Ensures risks associated with business activities are
effectively identified, measured, monitored, and controlled in
accordance with risk and compliance policies and procedures.What
you have:
- Bachelor of Arts, Bachelor of Business Administration or ---4
additional years of related experience beyond the minimum required
may be substituted in lieu of a degree.
- 8 years of relevant work experience including hands-on
experience in developing and managing creatives.
- 3 years of people leadership experience in building, managing
and/or developing high-performing teams required.
- Ability to coach and guide a team to excel in the skills and
responsibilities required to be successful in their roles.
- Proficient in collaborating with key partners and stakeholders,
influencing decisions, and managing work to achieve strategic
goals.
- Strong business acumen in the areas of business operations,
industry practices and emerging trends.
- Ability to create and articulate a vision, along with a
creative strategy, for products - ability to develop a
look-and-feel for fin serv products.
- Ability to lead the team in creating test-and-learn agenda,
analyze and interpret test data and create new hypotheses through
customer and competitor insights.
- Proficiency in Product Marketing, including understanding of
specific laws and rules that govern fin serv products (TILA, Reg Z,
UDAAP, etc.).
- Effective communication skills (verbal and written) with the
ability to adjust communication style based on the audiences.
- Strong analytical skills with the ability to analyze and
evaluate information.
- Ability to exercise appropriate judgment by using information
and knowledge to make timely, effective decisions.
- Ability to work independently and with minimal
supervision.
- Ability to adjust scope or resources as appropriate, mitigating
potential risk to projects.What sets you apart:
- US military experience through military service or a military
spouse/domestic partner.
- 8+ years of large bank experience, setting a creative strategy
for consumer banking products.
- Operational leadership, managing workforce teams and aligning
resources towards a goal.
- Demonstrated people leadership excellence; coaching, managing,
and building a high performing team.
- Ability to successfully manage cross-functional relationships
and build strong working alliances across teams.
- Attention to detail, self-discipline, and self-motivation
(i.e., comfortable making decisions and working in a sometimes
ambiguous fast paced environment)
- Demonstrated experience leading program execution and project
management, with working knowledge of the full end-to-end marketing
campaign execution.
- Strong presentation skills, with demonstrated ability to
influence at the leadership level.The above description reflects
the details considered necessary to describe the principal
functions of the job and should not be construed as a detailed
description of all the work requirements that may be performed in
the job.What we offer:Compensation: USAA has an effective process
for assessing market data and establishing ranges to ensure we
remain competitive. You are paid within the salary range based on
your experience and market data of the position. The actual salary
for this role may vary by location. The salary range for this
position is: $120,550 - $230,400.Employees may be eligible for pay
incentives based on overall corporate and individual performance
and at the discretion of the USAA Board of Directors.Benefits: At
USAA our employees enjoy best-in-class benefits to support their
physical, financial, and emotional wellness. These benefits include
comprehensive medical, dental and vision plans, 401(k), pension,
life insurance, parental benefits, adoption assistance, paid time
off program with paid holidays plus 16 paid volunteer hours, and
various wellness programs. Additionally, our career path planning
and continuing education assists employees with their professional
goals.For more details on our outstanding benefits, please visit
our benefits page on USAAjobs.com.Applications for this position
are accepted on an ongoing basis, this posting will remain open
until the position is filled. Thus, interested candidates are
encouraged to apply the same day they view this posting. -USAA is
an Equal Opportunity Employer. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, or status as a protected veteran.
Keywords: USAA, Commerce City , Director, Creative Product Marketing, Executive , Colorado Springs, Colorado
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