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Fan Engagement Specialist, Colorado Rapids

Company: Kroenke Sports & Entertainment
Location: Commerce City
Posted on: January 25, 2023

Job Description:

Job Title: Fan Engagement Specialist

Department: Soccer - Marketing - Colorado Rapids

Business Unit: KSE

Location: Commerce City, CO-Dick's Sporting Goods Park

Reports To: Director, Club and Fan Development

Employment Type: Full Time - Salary- Exempt

Supervisor Position: No


Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK'S Sporting Goods Park, the Paramount Theatre, 1STBANK Center, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

Nature of Work:

The Fan Engagement Specialist position will help manage the strategic approach to the club's fan development and engagement efforts, with a focus on key growth target audiences as identified by Director, Fan Development and Chief Business Officer.

This role will focus on leveraging fan insights to strategically develop, execute and optimize customized cross-channel initiatives and campaigns that drive business objectives.

Examples of work performed:

* Work cross-functionally with leads from all departments to develop and implement initiatives, strategies, and tactics to attract, grow, engage, and monetize audiences across fan touchpoints with emphasis on key growth audiences

* Own strategic data capture ideation (and work across departments on execution) to enrich fan profiles across all key touchpoints and monitors data entry capture to better understand a fans' needs to inform engagement campaigns

* Assist in the development and implementation for growing the club's marketable database through robust fan acquisition, development, and engagement strategies

* Innovate and define clear plans to develop personalized fan journeys (across channels) and fan engagement activities across all relevant touchpoints to drive fan lifetime value, starting with onboarding new fans and real-time optimization to customize the fan experience at the individual-level

* Build and execute a robust influencer strategy to support business objectives across key target audiences to drive brand awareness and sales alongside Director, Fan Development

* Develop regular Supporters Group communications with but not limited to Fan Development, Match Presentation, Marketing, Content and Broadcast

* Develop and lead initiatives and tactics to amplify and grow supporter culture in conjunction with Supporter Leadership and club Department Heads; serve as primary contact for non-ticketing and stadium interactions

* Assist the Senior Manager, Match Presentation in developing and enhancing the matchday experience for all supporters

* Stay up to date with Supporters' policies and best practice

* Execute against club integration opportunities across the Apple ecosystem of products and services in partnership alongside Director, Fan Development

* Support Marketing Manager with email marketing campaigns across key target audiences

* Stays abreast with regards to industry best practices and cutting-edge techniques, emerging and fresh ways for the fans to better interact key target audiences while creating memories and unique experiences

* Understanding and communicating sport and entertainment industry trends to ensure the company is ahead of the curve.

* Executing against other duties as assigned.

This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Working Conditions & Physical Demands:

* Typical office conditions

* Lift 50 lbs. daily

* Work in extreme weather conditions

* Work unusual hours including evenings, weekends, and holidays as needed

* Occasional travel


* Minimum of 2+ years of relevant marketing experience

* Experience working with professional sports leagues/teams or for an entertainment property is preferred.

* Possesses knowledge of and passion for the sport of soccer and a deep understanding of the characteristics of soccer fans and soccer culture.

* Has an active interest in and appreciation for emerging trends in global popular culture; understanding of Colorado-based consumers and local market nuances preferred.

* Self-motivated and results-oriented with a high regard for attention to detail.

Competencies/Knowledge, Skills & Abilities

* Mature, capable communicator who can make arguments clearly and succinctly, both verbally and in writing, driving meetings towards actionable outcomes.

* Experience of working in a customer facing / communications role or similar

* Excellent organizational and critical thinking capabilities, particularly in the stewardship of balancing multiple simultaneous programming strategies.

* Excellent project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.

* Excellent customer service skills.

* Ability to work within a team and foster good working relationships.

* Experience leveraging data analytics to influence strategy and tactics.

* Strong understanding of customer segmentation and how to address different needs of each consumer group.

* Strong knowledge of and passion for professional soccer in Colorado, the US and worldwide.

* Knowledge of Colorado marketplace

* Experience leveraging data analytics to influence strategy and tactics.

* Ability to work non-traditional hours, including nights and weekends.


* $60,000

Benefits Include

* 12 Paid Company Holidays

* Health Insurance (Medical, Dental, Vision)

* Paid Time Off (PTO)

* Life Insurance

* Short and Long-term Disability

* Health Savings Account (HSA)

* Flexible Spending plans (FSAs)

* 401K plan

All applicants for employment at KSE may be required to be fully vaccinated against COVID-19 prior to commencing employment. Applicants who receive a conditional offer of employment may be required to produce proof of vaccination status prior to their first day of employment. Applicants with qualifying disabilities or bona fide religious objections, or who are pregnant, may be exempted from this requirement or otherwise accommodated if they are unable to be vaccinated.

Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Keywords: Kroenke Sports & Entertainment, Commerce City , Fan Engagement Specialist, Colorado Rapids, Other , Commerce City, Colorado

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