Area Sales Manager

Company: Molson Coors
Location: Denver
Posted on: January 30, 2026

Job Description:

Job Description Requisition ID: 37522 Cheers to creating an incredible tomorrow! Coors Distributing Company (CDC) is one of the nation’s leading beer and beverage distributors based in Denver, CO. We are the critical link between our suppliers that produce the beverages and the retail outlets where they are sold, as well as the restaurants and bars where they are consumed. We are a wholly owned subsidiary of Molson Coors Beverage Company and the only company-owned distributor. We are one of the largest single site distributors in the country, with 470 employees and 35 suppliers. We sell and distribute 16 million cases annually to over 4,500 accounts in the Denver metro area. We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes. Here’s to crafting careers and creating new legacies. Crafted Highlights: The Area Sales Manager (ASM) has the overall responsibility for managing their sales team, meeting the budget management goals, sales volume goals, safety metrics, leading field training and the overall execution objectives for their assigned territory. This role reports to the Sales Manager – On Premise. What You'll Be Brewing: Performance & Talent Management (40%) Management of assigned Sales Reps and Route Relief to include: Proper training and development within their job responsibilities to ensure they can function effectively and independently towards established objectives. Must have 12 in market, documented, full day work withs at retail with sales reps monthly. Coaches employees utilizing market one on one training to analyze best business practices and most effective methods for territory growth. Accountable for monthly and year-end performance management and calibration processes for their teams Relationship Management (25%): Identify and assist with escalated concerns from Retailers Maintain and establish professional customer relationships Sales/MBO Execution (20%) Meets all established sales team objectives including budget management, sales volume, safety, training, old and close to code beer and retail execution. Ensures execution of monthly business objectives including MBO’s, PFP and Incentives. Ensures that we are meeting all Supplier Standards at retail with their sales reps. Compliance & Quality Assurance (15%) Manages old beer by understanding where old beer is coming from and why, while coaching to fix issues. Must be proactive in leading their team in managing close to code beer at retail Ensuring quality standards are enforced through assigned monthly quality audits Assure quality of product, service and customer rapport through supervision of team and personal auditing in the trade to increase market distribution and sales Other Other duties as assigned This position requires daily presence in the office as well as in the market, including face to face and telephone interactions with employees, retailers and suppliers. Key Ingredients: High School Diploma or GED required; bachelor’s degree in business or related field preferred. 5 to 7 years of sales management experience, including leading teams of sales employees. Must be knowledgeable in sales and marketing concepts used in the beverage industry Must be able to interpret and analyze sales data to influence retailers and customers Ability to utilize technology to analyze and make good decisions and judgment as it relates to the sale of beer in assigned market. Ability to speak in front of a large audience, while commanding the audience with a leadership presence. Ability to lead a team of sales professionals by motivating, inspiring and developing future sales leaders of the organization. Must have the ability to create process efficiencies and provide leadership to train and develop sales representatives, using technology and resources to enable success for their team Must have professional verbal and written communication skills with all levels of the organization as well as with retailers, consumers and suppliers. Knowledge of the Liquor Enforcement Division rules and regulations that affect the sales department Must be proficient in Microsoft Office, including Excel, Word and PowerPoint. Must have a valid driver’s license and MVR must fall within the MillerCoors Pre-Employment Background Screening Guidelines. Beverage Bonuses: We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization The ability to grow and develop your career centered around our First Choice Learning opportunities Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources Work within a fast-paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences Applications will be accepted on an ongoing basis. CDC Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. Pay and Benefits: At Molson Coors, we’re committed to paying people fairly and equitably for the work they do. Job Posting Total Rewards Offerings :

Keywords: Molson Coors, Commerce City , Area Sales Manager, Sales , Denver, Colorado